How do you sell products on an online store?
Introduction: Your path to online sales
Dreaming of selling your products online but unsure where to start? Many think it requires deep technical knowledge or a large investment to run an online store. Fortunately, it's become much easier today! This guide takes you by the hand and shows you how you step by step can get started selling your goods online – even if you're completely new to e-commerce.
Selling online gives you the opportunity to reach customers throughout your country (and the world!), expand your business, and offer your products around the clock. It's more accessible than ever before.
1. Choose the right online store platform
The first and most important step is to choose the system your online store should be built on. Here there are many options, but for beginners, it's crucial to choose a solution that's easy to use and doesn't require technical skills.
What should you look for in an online store platform?
- User-friendliness: Can you set up and manage your store without writing code or hiring an expert?
- All-in-one solution: Does it include payment, hosting, and support, or do you need to assemble it all yourself?
- Transparent pricing: Are there hidden fees, or is the price fixed and clear?
- Good support: Can you get help when you need it?
Platforms like GoShup.com are designed exactly to meet these needs, so you can focus on your products and customers instead of technology. They remove the complexity by combining everything in one intuitive package.
2. Make your products sales-ready
Once your online store is in place, it's time to get your products up! This is your online storefront, so it's important that products are presented professionally and invitingly.
Good product images are alpha and omega
Customers can't touch your products online, so images are crucial. Invest time in taking sharp, well-lit images from different angles. Use a light, uniform background and show the product in use if it makes sense.
Engaging product descriptions
Describe your products precisely and in detail. Tell about materials, measurements, features, and benefits. Think about what your customers want to know, and try to answer all potential questions. Use language that appeals to your target audience.
Pricing and inventory management
Set your prices so they cover your costs and give you a profit. It's also important to keep track of your inventory so you don't sell goods you don't have on the shelf. Most online store systems have built-in functions for this.
3. Receive payment from your customers
One of the biggest concerns for new online store owners is often payment solutions. How do you receive money securely online?
Integrated payment solutions vs. external providers
Traditionally, you had to find a payment gateway (e.g., Stripe, PayPal) and an acquirer agreement (from your bank or a specialist) yourself. This can be complex and expensive for small businesses.
Many modern online store systems, especially the user-friendly ones, now offer an integrated payment solution. This means the payment setup is built into the system, and you don't need to worry about separate agreements. It's the clearly easiest and most recommended solution for beginners, as it often includes payment with credit cards, mobile payments, and other popular methods without hassle.
4. Get customers to your online store (Marketing)
A beautiful online store is only the first step. Now people need to find it! Here are some simple ways to market your online store:
Social media
Create profiles on the social media where your target audience is located (e.g., Instagram, Facebook, Pinterest, TikTok). Share images and videos of your products, tell stories about your business, and interact with your followers. Links to your online store in your posts and your bio are essential.
Search engine optimization (SEO) for beginners
SEO is about making your online store visible on Google. It sounds technical, but simple steps can make a big difference:
- Use relevant keywords in your product names and descriptions. Think about what people would search for to find your product.
- Make sure your online store loads quickly.
- Name your images with descriptive file names (e.g., "handmade-ceramic-mug.jpg" instead of "IMG_001.jpg").
Many online store systems have built-in SEO tools that guide you through the process.
Email marketing
Collect email addresses from your customers (with their consent) and send them newsletters with offers, new products, or inspiring content. Email is an effective way to build relationships and create repeat purchases.
5. Send your orders off
Congratulations, you've received your first order! Now the product needs to get to the customer. Efficient order management and shipping are important for customer satisfaction.
Packaging and shipping
Pack your products securely so they don't get damaged during transport. Choose a shipping provider that fits your needs and budget (e.g., postal services, courier services). Consider whether you want to offer different delivery options, and always inform the customer about shipping time.
Return handling and customer service
It's inevitable that you from time to time will get returns. Have a clear and easy return policy, and communicate it clearly on your online store. Good customer service is crucial for building a good reputation and loyal customers.
Get started well with your online store
Selling products on an online store is an exciting journey, and with the right tools, it's far from as overwhelming as it might sound. Choose a simple and supportive platform, present your products professionally, and be active with your marketing. Start small, learn along the way, and watch your online business grow!