TURN PASSION INTO PROFIT

Launch your webshop in minutes
- zero tech skills needed

Create Webshop Call me

No Fees. No Credit Card Needed. No Obligation. No Cap.

This is SHUP







Mød hjerterne bag værkerne













SHUP is for


For Artists & Crafters

Creating art, jewellery, clothes or crochet?

Showcase your creations like a Pro!

Artists & Crafters

Entrepreneurs & Shop Owners

Starting a business or need a webshop?

SHUP makes it easy—no tech skills required.

Entrepreneurs

Instagram & Facebook Shops

Selling on Instagram, Facebook, or your blog?

Set up a killer webshop in just 10 minutes!

Shop Owners

It's never been easier to get started as an entrepreneur!

The internet is booming with smart and simple solutions for those who want to sell online but don’t want to spend time on complex tech.

Whether you're a new entrepreneur or looking to take your hobby to the next level.

Thorborg quote

Martin Buch Thorborg
Co-owner of SHUP and CEO at Visma Dinero

9 others have created a webshop today

Pricing


We take 0% commission on orders. No Startup Fees. No Obligation.
Prices exclude VAT.


FREE

Complete webshop with built-in payment system.

0€/mo.
 
That’s right, it’s free!


  • Support via chat and email
  • Receive text messages on sales
  • Unlimited products and orders
  • No ads on webshop
  • Webshop on your own domain
  • Email addresses for your domain
  • Setup Facebook Pixel
  • Connect with Dinero and Billy.
  • Connect with Shipmondo
  • Connect Mailchimp newsletters
  • Connect Google Tag Manager
  • Setup in Google Search Console
  • Extra backup and restoration of deleted products, categories, etc.
  • CSV for Google and Instagram Shopping
  • Optimized for mobiles, tablets, and computers
  • Automatic Google optimization
  • Many design options
  • Link to Instagram and Facebook
  • Send newsletters
  • Inventory management
  • Statistics
  • Discount codes (vouchers)
  • Gift cards
  • Many payment options
  • Secure payment (SSL encrypted)
  • Top-notch GDPR security
  • Discount agreements with Dinero, Lunar, and more.
  • Webshop school (video courses)

STARTER

Plug and play webshop with easily manageable features.

9€/mo.
9€/mo. Annual payment (save 25%)
12€/mo. with monthly payment.


  • Support via chat and email
  • Receive text messages on sales
  • Unlimited products and orders
  • No ads on webshop
  • Webshop on your own domain
  • Email addresses for your domain
  • Setup Facebook Pixel
  • Connect with Dinero and Billy.
  • Connect with Shipmondo
  • Connect Mailchimp newsletters
  • Connect Google Tag Manager
  • Setup in Google Search Console
  • Extra backup and restoration of deleted products, categories, etc.
  • CSV for Google and Instagram Shopping
  • Optimized for mobiles, tablets, and computers
  • Automatic Google optimization
  • Many design options
  • Link to Instagram and Facebook
  • Send newsletters
  • Inventory management
  • Statistics
  • Discount codes (vouchers)
  • Gift cards
  • Many payment options
  • Secure payment (SSL encrypted)
  • Top-notch GDPR security
  • Discount agreements with Dinero, Lunar, and more.
  • Webshop school (video courses)

PRO

Level up with multiple integrations for a more professional service.

18€/mo.
18€/mo. Annual payment (save 28%)
25€/mo. with monthly payment.


  • Support via chat and email
  • Receive text messages on sales
  • Unlimited products and orders
  • No ads on webshop
  • Webshop on your own domain
  • Email addresses for your domain
  • Setup Facebook Pixel
  • Connect Dinero, Billy
  • Connect Shipmondo
  • Connect Mailchimp newsletters
  • Connect Google Tag Manager
  • Setup in Google Search Console
  • Extra backup and restoration of deleted products, categories, etc.
  • CSV for Google and Instagram Shopping
  • Optimized for mobiles, tablets, and computers
  • Automatic Google optimization
  • Many design options
  • Link to Instagram and Facebook
  • Send newsletters
  • Inventory management
  • Statistics
  • Discount codes (vouchers)
  • Gift cards
  • Many payment options
  • Secure payment (SSL encrypted)
  • Top-notch GDPR security
  • Discount agreements with Dinero, Lunar, and more.
  • Webshop school (video courses)

PRO+

The full package with additional backup and much more.

69€/mo.
69€/mo. / Annual payment (Save 30%)
99€/mo. with monthly payment.


  • Support via chat and email
  • Receive text messages on sales
  • Unlimited products and orders
  • No ads on webshop
  • Webshop on your own domain
  • Email addresses for your domain
  • Setup Facebook Pixel
  • Connect Dinero, Billy
  • Connect Shipmondo
  • Connect Mailchimp newsletters
  • Connect Google Tag Manager
  • Setup in Google Search Console
  • Extra backup and restoration of deleted products, categories, etc.
  • CSV for Google and Instagram Shopping
  • Optimized for mobiles, tablets, and computers
  • Automatic Google optimization
  • Many design options
  • Link to Instagram and Facebook
  • Send newsletters
  • Inventory management
  • Statistics
  • Discount codes (vouchers)
  • Gift cards
  • Many payment options
  • Secure payment (SSL encrypted)
  • Top-notch GDPR security
  • Discount agreements with Dinero, Lunar, and more.
  • Webshop school (video courses)


Domain Prices

New domain registration or transfer €25.

Please note: You own the domain you register with us, whether you use SHUP or not.
Registration fee included first annual payment.
After that, subscriptions are renewed annually


Prices exclude VAT.


Use the SHUP app


With the SHUP app, you get an overview of your webshop directly on your phone. You can view and manage new orders, handle and edit products, take new product photos, see visitor statistics, and much more - just like on your computer. Only much, much easier.



Nu på Google Play


Thorborg quote

For those who want to sell
interior

Design Templates


Choose the design that best fits your style.
All our webshop templates are free, and you can quickly customize each design with your own images and text.

Pick the design that matches your style.
Templates are free and easily customizable with your images and text.


Minimalistic

A clean, simplistic design that highlights your products.


See live preview


Inspire

Engage customers with a stylish layout featuring
your images and compelling text.

See live preview


Instastyle

Selling on Instagram? Keep the same
look and boost sales with this template.

See live preview

Spotlight

Got just a few items?
Showcase them perfectly with this design.

See live preview


SHUP users



Camilla Boman Jensen
Visit webshop

Kurser hos Keramoda
Visit webshop

Katrines Have
Visit webshop

Weihrauch Keramik
Visit webshop

One of a Kind
Visit webshop

Nørrebro Keramik
Visit webshop

Fru Boysen
Visit webshop

Bruun Kola
Visit webshop

Tea in a Box
Visit webshop

Elmelund
Visit webshop

2500+

Happy SHUP users

4.8

Trustpilot score

100%

Dedicated support

400+

Webshops created

Why our users love SHUP


Check TrustPilot for more really really nice reviews TrustPilot

Features


Shockingly easy!

SHUP is as easy as spilling your coffee or eating tacos on Tuesday. It’s so user-friendly, anyone can jump right in.

Free support

We were basically born ready to help out! Slide into our chat or just plain old email us. We promise to respond faaaast!

Speedy Stuff

No one likes slow internet! SHUP webshops score top points for speediness. High speed means better rankings on Google. Meep Meep.

Mobiles, Tablet, and Computer friendly

SHUP webshops are optimized for all devices — PC, Mac, and mobile. Anything else would be silly.

Reliable Servers & Daily Backups

SHUP runs on top-tier servers with near-zero downtime and daily backups for extra peace of mind.

Top-notch Security

We ensure top-notch security, full GDPR compliance, and respectful handling of your data.

Google-Optimized

SHUP webshops are designed for top search rankings, so you can climb the Google ladder quickly.

Experts recommend SHUP

Top webshop and marketing pros endorse SHUP.

Designer Templates

Pick from stylish templates. Easily customise colours, images and text.

Simple Stats

No need for complex analytics—SHUP gives you a straightforward daily visitor count.

Free Text Notifications

Get a free text message every time you receive a new order.

Secure Payments

SHUP uses SHUPPay and Stripe or you can integrate with NETS or Clearhaus payment agreements.

Get started Today

About SHUP


Hey there! We’re SHUP
Forget the days of pricey web agencies or your tech-savvy uncle.
We believe starting a webshop should be a breeze for everyone—no tech skills needed.

Our mission? To create the world’s simplest webshop system. That’s what sparked SHUP!
Crafted by a team of e-commerce pros with over 20 years of online selling experience and shaped by user feedback,

SHUP is designed to make your webshop journey effortless.

Mikkel Birlø

Marketing and Branding

Kian Bayat

Mathias Spiegelhauer

Development

Søren Risager

SEO and Google expertSemo.dk

Kristian Falkenberg

Product and Founder

Co-owner of SHUP is Nicolai Frisch og Martin Buch Thorborg

Contact



Shup ApS
Copenhagen · Denmark · VAT DK42974048
www.goshup.com

LINK YOUR SHOP TO EVERYTHING YOU NEED


With SHUP, easily integrate with payment methods, shipping services, Instagram, and Facebook.





Lunar Bank
Visma Dinero
Dansk Erhverv
Unge iværksættere

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