How do I buy a domain?
Buying a domain is the first step toward getting your own online address on the internet. Think of it as your digital business card – it's the name people type in their browser (e.g., mystore.com) to find you. Many think it's difficult and technical, but it absolutely doesn't have to be. Here we guide you through how to easily get your own domain.
Two main ways to buy a domain
There are basically two paths you can take when you need to buy a domain. One is super easy, the other requires a bit more from you.
The easiest path: Through your online store provider
If you're in the process of starting an online store, the absolutely easiest way to buy your domain is directly through the platform you use for your online store. Many user-friendly online store systems offer to handle domain registration for you, and they ensure that all the technical behind it – like pointing the domain to your online store – happens automatically.
For example, you can at GoShup.com choose your domain name directly when you create your online store. They take care of the registration, the annual renewal, and ensure that your domain works with your online store immediately. This eliminates all hassle with technical settings and gives you peace of mind to focus on your business.
Buy directly from a domain registrar
Another option is to buy your domain directly from a so-called domain registrar. A domain registrar is a company that's authorized to sell and manage domain names.
The process is typically like this:
- Find a registrar: There are many registration services online (search, e.g., for "buy .com domain").
- Search for your name: Enter the domain name you want to see if it's available.
- Choose and pay: Once you've found an available name, you choose it and complete the purchase. You typically pay for one year at a time.
- Set up DNS: This is the most technical part. You need to "point" your new domain to the server where your online store or website is located. This is done by changing DNS settings (Domain Name System), which can be confusing if you're not used to it. Often you need to have some specific codes from your online store provider to do this correctly.
This method is best if you have some technical understanding, or if your online store provider doesn't offer domain registration.
Choose the right domain name
Regardless of how you buy your domain, the choice of name is crucial. Here are a few tips:
- Short and easy to remember: Make it easy for your customers to remember and enter your name.
- Relevant: Choose a name that reflects your business or your products.
- Avoid special characters: Stick to letters, numbers, and hyphens. Avoid special characters if your primary customer base is international.
- Check country-specific domains: If your customers are primarily in your country, a country-specific domain is often the most credible and recognizable.
- Avoid conflicts: Make sure the name doesn't resemble too much a competitor or an existing trademark.
What does a domain cost?
A domain is not a one-time purchase. You typically rent it for one year at a time, and the price is often between $10-20 per year for a standard .com domain. The price can vary depending on the domain type (.com, .net, .org, etc.) and the registrar you choose. Some online store providers include the domain fee in their integrated price, which gives you a transparent and predictable expense.
Ready to get your own domain?
Buying a domain is an exciting step toward establishing your online presence. Remember, it should be an easy and straightforward process – especially if you choose a solution that handles the technical details for you. Good luck with your new domain!